LAMPLIGHTER COFFEE ROASTERS
Lamplighter Coffee Roasters first opened in Richmond, Virginia in 2009. Noelle and Zach Archibald are Richmond natives with a passion for sourcing high-quality, sustainably produced, unique coffee beans. They serve a community-based café focused on highlighting the beans’ origins and taste. Their current brand identity is focused on preserving the history of Richmond’s tall gas lamps and the community’s bike culture.
ROLES —
〰 Branding
〰 Social Media Marketing
〰 Digital & Print
〰 Product + Merchandise Design
APPROACH
A café is where individuals from all walks of life come together to meet up, hang out, or use it as a getaway to do work or study. By focusing on a traditional typeface to represent the historical aspects of Richmond and the mix of cultures represented by textile patterns, it showcases the idea of togetherness and the roots created by Noelle and Zach in their hometown.