AMAZON STOREFONT DESIGN
I focused on how to make the journey of shopping through the storefront as user-friendly as possible with fewer clicks and taps. The majority of Amazon users tend to shop on their mobile devices, so providing an icon-based navigation section, it creates a seamless experience for users to find exactly what they need based on product type. In addition, the gallery slider gives customers a brief explanation of the main tech callout features that makes the products unique without needing to go through multiple PDP pages to seek information. As the customer scrolls down the storefront, they will find the popular prints in the lifestyle gallery, which in turn, are hyperlinked to the exact PDP page for a quick add-to-cart experience.
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